SCOPE

Marketing Strategy and Branding

SAS Institute Internship (Fall 2018)

 
 

PROJECT SUMMARY

Instagram Strategy Proposal

As an intern at SAS, I constantly seek new ways to leave a lasting impression on the large analytics company. Being from a generation of individuals that get a lot of their information from the internet and social media, I noticed that SAS could benefit from a more holistic, in-depth strategy plan for their Instagram channel. Through this proposal, for which I was in charge of both content and layout design, I pointed out best practices, new approaches, and a strategic plan to get SAS to elevate their social media appearance.